Portfolio: Cool Story Buffalo

Cool Story Buffalo is a hyper-local e-commerce platform and marketing collective in Western New York.

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Shop-local enthusiasts, imagine your dream makers market – all your favorite makers, products you don't want to put down, and magazine-level storytelling. Now imagine it online, available to you 24/7. That's Cool Story.

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Creative makers, imagine an e-commerce system that lets you keep your focus on creating great work – while a team of expert marketers and storytellers takes care of marketing, analytics, content, and the other specialized tasks that tend to stress creators out. That's Cool Story, too.

 

I'm working with the Cool Story team as Fractional Chief Marketing Officer. In addition to creative strategy, I'm developing customer-facing messaging (direct mail and digital) and the the brand's copy style guide.